TRADE MARK REGISTRATION (TM/R)

A trademark may be designated by the following symbols: ™ (the "trademark symbol", which is the letters "TM" in superscript, for an unregistered trademark, a mark used to promote or brand goods) ℠ (which is the letters "SM" in superscript, for an unregistered service mark, a mark used to promote or brand services)

The registered trademark symbol (®) is a symbol that provides notice that the preceding word or symbol is a trademark or service mark that has been registered with a national trademark office. A trademark is a symbol, word, or words legally registered or established by use as representing a company or product.^[1][2] In some countries it is against the law to use the registered trademark symbol for a mark that is not officially registered in any country.^[1]

Trademarks not officially registered can instead be marked with the trademark symbol ™, while unregistered service marks are marked with the service mark symbol ℠. The proper manner to display these symbols is immediately following the mark; the symbol is commonly in superscript style, but that is not legally required.